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Advertise with Sports Radio 100.9 The Mitt

The Michigan Baseball Foundation Enterprises announced a rebranding of WLUN-FM, establishing a partnership with Fox Sports Radio and the name Sports Radio 100.9 The Mitt on October 2nd, 2023.


The partnership begins a new era of sports radio in the Great Lakes Bay region. Sports Radio 100.9 The Mitt will now feature the two biggest names in sports talk radio with The Dan Patrick Show and The Herd with Colin Cowherd in the weekday lineup, plus the addition of state-wide Michigan sports morning show, X’s & Bro’s. The station will continue to air The HUGE Show and for the first time since 2014 integrate an in-house talk show from the studios at Dow Diamond. The Payoff will air from 6p to 7p and talk everything Michigan sports.

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Brad Tunney

General Manager

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"As the only sports station in the GLBR, we feel responsible to provide programming worth listening to and leaning on for hyper-local sports conversation and coverage while helping partners grow and gain a marketing advantage.”

Rich Juday

Director of Sales

“With the Mitt’s new programming, along with our capabilities in Digital Marketing Solutions, there is not a demographic that 100.9 The Mitt cannot reach. This is an exciting time for us and our clients get to come along for the ride.”

Advertise Digitally with Us

Marketing campaigns that appear where your potential clients are at any minute of the day with modern and high-value reach and visibility solutions. Utilizing hyper-targeted strategies with presence in mobile apps, websites, social media, search engines, and streaming video and audio to grow your business.



Targeted advertisements on popular video streaming platforms



Targeted Display


Highly precise banner advertisements placed on websites and mobile apps targeted geographically and/or demographically


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Location-based technology utilizing virtual boundaries to deliver targeted messages and advertisements


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Search engine optimization and pay-per-click strategy to enhance the ranking and organic traffic to your website on search engines like Google

Streaming Audio

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Great compliment to terrestrial radio advertisements with placement on streaming music and podcast apps such as Spotify and Apple Music

Utilizing cookies and tracking technology to reach prospective customers who have already interacted with your brand or company through your website or content

Native Ads

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Non-intrusive, high-engagement online ads to reach target audiences in a more subtle and relevant way

Social Media Advertisement

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Great compliment to terrestrial radio advertisements with placement on streaming music and podcast apps such as Spotify and Apple Music

Advertise On Air with Us

Weekday Lineup

Repetition, repetition, repetition. On average, it takes a prospective customer hearing your commercial 3.4 times to remember your message. Dayparts are the best medium to accomplish this. Airing between 6am and 6pm, Monday through Friday, these thirty second commercials reach people during the peak radio listening hours: on the drive to work, on the way out to lunch, and on their drive home. Airing 20-30 times per week, daypart commercials ensure that your future customers will hear your message.

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Anthony Bellino hosts X’s and Bro’s, heard live across the state of Michigan weekdays, 6a-9a. As the in-game host for the Detroit Lions, the public address voice for University of Michigan basketball, and strong connections with the Tigers, Red Wings and more, Anthony brings a sharp, young perspective on the sports news of the day to Michigan sports fans.

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As host of The Dan Patrick Show, legendary multi-platform host Dan Patrick has entertained America for over 15 years. The Dan Patrick Show features the most prominent A-list guests from the worlds of sports and entertainment. Dan previously served for a decade as a cohost for NBC’s Football Night in America and as a senior writer for Sports Illustrated. He and “The Danettes” make up the most fun-loving, every-man sports show in the country.


The Herd with Colin Cowherd is a thought-provoking, opinionated, and topic-driven journey through the top sports stories of the day. Colin Cowherd has been the host of The Herd for over 20 years. Since 2015, Colin has been a staple in the Fox Sports Radio lineup and has perennially been named as the best national sports radio show in the country

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The Huge Show with Bill Simonson is the largest syndicated sports talk show in the state of Michigan and has been for the better part of 20 years. With a passionate following, Bill’s near 30 years on the air allow him to super-serve Michigan sports to the hungry masses while delivering great results for clients in each of his affiliate cities.

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The Payoff is the Great Lakes Bay Region’s newest and ONLY local sports show. Ben Bosscher, John Vicari, and Brad Tunney provide hyper-local sports opinions and conversations about the Lions, Tigers, Pistons, Red Wings, Wolverines, Spartans, and Great Lakes Bay Region. It serves as the payoff to a long day at work and the prelude to The Mitt’s premier nightly play-by-play coverage.

Play by Play

The premier vehicle for advertising to sports lovers. Commercials during play-by-play broadcasts. Live events provide a captured, engaged audience for advertisers as the listener remain engaged during breaks so as not to miss a big play for their favorite team. Sports Radio 100.9 The Mitt boasts the strongest play-by-play portfolio in the Great Lakes Bay Region including the Great Lakes Loons, local high school sports, Michigan State athletics, and primetime NFL coverage from Westwood One.

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Features & Special Interest Shows

Features are short segments aired during commercial breaks that deliver unique, engaging content to the listener. Whether in the form of honoring a local high school athlete, a respected leader in our region, or an update on the Loons, sponsoring a feature provides you with a unique vehicle to deliver your message to listeners. Airing two to four times per day, features carry branding for your business, as well as a commercial spot following each feature. Additionally are Our portfolio of special interest shows provide you with the perfect vehicle for reaching your desired audience. Commercials and presenting title partnerships are available.

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Rich Juday

Director of Sales

Rich Juday serves as the Director of Sales for 100.9 The Mitt Sports Radio, the flagship radio station for the Great Lakes Loons, a role he has held since 2021. In his role, Juday is responsible for all sales efforts for the radio station. Juday has a rich history in baseball, playing in the minor league systems for both the Chicago Cubs and Pittsburgh Pirates, while also serving as a minor league hitting instructor for the Oakland Athletics. He was also a four-year varsity letterman at Michigan State University in baseball. Prior to joining the radio station, Juday worked in development alumni relations for twenty-four years for Northwood University, Eastern Michigan University, and Central Michigan University. A 1987 graduate of Midland H.H. Dow High School, Juday lives in Midland with his wife, Kelly. They have three children, Corey, Kylee, and Shane.

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